The British Beauty Council has launched the Future Talent Programme, a government and industry-backed initiative to inspire young people in the most formative years of their educational careers.
The Future Talent Programme showcases self-expression in the beauty industry as a route to happy and successful careers.
It does so by tapping into Gen Z beauty lovers, by harnessing influential voices including Jamie Genevieve, Plastic Boy and The Welsh Twins to create a series of short films covering beauty and STEM opportunities in cosmetic science, sustainability, fragrance and technology.
Supported by the UK Department for Education, The Careers & Enterprise Company and STEM Learning, the programme will be seeded out via The Careers Hub Network to schools across England.
During a pilot phase, STEM Learning estimates that the programme has reached a total of 25,000 schools, primary and secondary, and an additional 10,424 teachers via an additional dedicated newsletter.
The British Beauty Council has worked with Estée Lauder, L’Oréal, No7 Beauty Company, Superdrug, Deciem and The Fragrance Foundation to execute the cross-industry campaign.
The organisation estimates hair and beauty industry supports almost 600,000 jobs, which contributes almost £30 billion pounds to the British economy.
“From hair products to skincare, the beauty industry is a huge part of our daily lives – but its importance is more than skin deep,” said Education Secretary Gillian Keegan (pictured).
“The industry is worth billions to our economy and, as the Future Talent Programme will demonstrate, offers a great route for young people to launch careers in science and technology,” she added.
