Stephenson will showcase its new soap-free Syndopal product range at in-cosmetics Global in Barcelona next month.
The new range comprises three core products: Syndopal Solid Cleanser 400-MB, Syndopal SS 500-MB and Syndopal SPS 501-MB.
Syndopal Solid Cleanser 400-MB is a syndet base for body and facial cleansing applications while Syndopal SS 500-MB is said to be a high-foaming, soap-free syndet base formulated to create a variety of solid shampoo bars.
Syndopal SPS 501-MB, formulated with an ultra mild second surfactant, is designed for manufacturing high-performance, premium solid shampoo bars.
They are the first such Stephenson products to be released since Syndopal 300-MB in 2019.
“The development of the range has been driven by the success of the original Syndopal syndet combined with market demand for solid formats, which has continued to soar,” said Stephenson marketing manager Tim Pulleyn.
“We’ve responded to customers who want a value-based product as well as the demand for more premium products,” he added.
“As the personal care sector continues to evolve, some brands are still looking to enter the market and others continue to expand their ranges as consumers demand more sustainable and eco-friendly products with the same, if not better, performance benefits of their liquid alternatives.”
