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BRB to introduce MEET concept at in-cosmetics Global

BRB will present a new concept, MEET (Multifunctional, Elegance, Exceptional and Texture), at the in-cosmetics Global 2023 trade show in Barcelona next month.

MEET is focused on four major elements: Multifunctional – for formulations with a variety of benefits and simplifying beauty routine; Elegance - fine and pleasant skin feel; Exceptional - extraordinary skin sensory; and Texture – innovative texture brings excitement to consumers to enjoy their daily routine.

Based on this concept, BRB has developed six new formulas: Mineral Broad Spectrum Sunscreen; Comforting Lavender Body Lotion; Dream Mousse Cream Blush; Souffle Liquid Cream Lipstick; 3-in-1 Magic Hair Cream; and 3-in-1 Magic Hair Oil.

“BRB will continue to showcase the benefits of its latest performant silicone portfolio, coupled with various new inspirational formulations based on novel concepts,” said a BRB spokesman.

“BRB strongly believes this concept can bring benefits to our customer and respect our mother earth at the same time,” he added.

“Through MEET, silicones will enhance the personal care formulations, both in term of efficacy and sensory while minimizing the impact on the environment and maximizing results on your formula.”

See more about BRB International BV

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Upcoming Events

Cosmet’Agora

Espace Champerret – Paris
16th - 17th January 2024

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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