French cosmetic actives producer Gattefossé has launched Daring on the Daily, the latest formulation kit in its Inspiration collection.
Gattefossé’s application lab has developed seven formulations based around three key trends – I.D. Manifesto, Playground and Experience the Unexpected – each aiming to celebrate a new expression of beauty encouraging disruptive and playful cosmetics.
They can be used as an ideal medium for consumers to express their individuality while having fun and exploring different aspects of their personalities, the company says.
Daring on the Daily formulations include Primer-to-Powder, a makeup base with a creamy texture transforming into a powdery touch with a silky after-feel.
Meanwhile, Glittering Gummies is a highlighter with a gummy-like texture in a travel-friendly format depositing shimmery pearls.
Another formulation is Alien Slime, an optical illusion cream-gel that may surprise with its stringy, slime-like texture but captivates with its comfortable and non-sticky after-feel, said to be perfect for a soothing massage.
“For this new ‘Inspiration 2023’, we have given free rein to our imagination and creativity in order to offer a brand new innovative and inspiring concept to our customers,” said Marine Lochouarn, technical marketing manager at Gattefossé France.
“I invite everyone to re-enchant your daily life by reclaiming it with our new collection of formulas where everything is allowed... Shake up your beauty routine, have fun, & be ‘daring on the daily’,” she added.
