US consumers are looking into different products and treatments to fix signs of sun damage like sun spots and pigmentation, according to trend analysts Spate.
The New York City outfit found there are 25,300 internet searches on average every month in the US for ‘sun damage’, a high volume relative to other face concerns.
Searches have grown 28.9% since last year with low competition and one market leader: Garnier, it said.
Over time unprotected sun exposure can lead to sun damage which often looks like premature wrinkles or flat brown sun spots.
“Searches for face, skin, eye, and chest reveal that consumers are concerned about sun damage across different parts of their face and body,” said a Spate spokeswoman.
“Searches for reverse, how to, get rid of, protect, and over the counter indicate that consumers are eager for solutions to support sun damage. To some extent, sun damage is reversible utilizing blue light, lasers, chemical peels and various topical treatments,” she added.
“Searches for retinol, coconut oil, and rosehip oil showcase some of the ingredients consumers are looking into when shopping for topicals. Brands should use this data to help educate consumers on best practices when it comes to ingredients like retinol and sun, as well as healing methods and ingredients.”
Meanwhile, US consumers are looking to upgrade their scalp care with routine scalp facials. Internet searches for ‘scalp facial’ has grown 28.5% in the last year.
Similar to a regular facial, a scalp facial is a treatment that deeply cleanses to remove excess oil, impurities, and product build-up from the scalp.
“The search for review alongside scalp facial indicates that consumers are still in the prospecting phase of this trend,” said the Spate spokeswoman.
“There is a growing opportunity for spas to add scalp facials to their list of services or list it as an add-on to other treatments like facials or massages,” she added.