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BASF sets sights on holistic beauty at Cosmet’Agora 2023

BASF has taken the wraps off a holistic and responsible beauty concept at the Cosmet’Agora trade show in Paris.

Holistic & Responsible Beauty Routines combines care for body and mind with respect for the environment.

The concept includes a range of formulations that cover the entire care routine: from mild cleansing to wellness care with “particularly pleasant textures, eco-friendly protection to safeguard the skin from external stresses, and make-up formulations that allow people to express their own personality in a fun and colourful way”.

The individual ingredients have been carefully selected and are largely characterized by a high natural origin index and biodegradability, added the German giant.

Valérie Pian-Parison, senior operative marketing manager for personal care, said: “Personal care today is no longer just about focusing on outer appearance,” she added.

“Rather, beyond the purely aesthetic aspect, consumers are seeking a care routine that strengthens the health of body and mind, overall well-being and their relationship with people and the environment.

“We support our customers in this demanding task with solutions that look at beauty from all angles.”

See more about BASF

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Upcoming Events

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

SCSS - Conference & Laboratory Workshop

Republic Polytechnic - Woodlands Ave 9, Singapore 738964
Thur 16th & Fri 17th March 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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