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BASF sets sights on holistic beauty at Cosmet’Agora 2023

BASF has taken the wraps off a holistic and responsible beauty concept at the Cosmet’Agora trade show in Paris.

Holistic & Responsible Beauty Routines combines care for body and mind with respect for the environment.

The concept includes a range of formulations that cover the entire care routine: from mild cleansing to wellness care with “particularly pleasant textures, eco-friendly protection to safeguard the skin from external stresses, and make-up formulations that allow people to express their own personality in a fun and colourful way”.

The individual ingredients have been carefully selected and are largely characterized by a high natural origin index and biodegradability, added the German giant.

Valérie Pian-Parison, senior operative marketing manager for personal care, said: “Personal care today is no longer just about focusing on outer appearance,” she added.

“Rather, beyond the purely aesthetic aspect, consumers are seeking a care routine that strengthens the health of body and mind, overall well-being and their relationship with people and the environment.

“We support our customers in this demanding task with solutions that look at beauty from all angles.”

See more about BASF

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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