BASF has taken the wraps off a holistic and responsible beauty concept at the Cosmet’Agora trade show in Paris.
Holistic & Responsible Beauty Routines combines care for body and mind with respect for the environment.
The concept includes a range of formulations that cover the entire care routine: from mild cleansing to wellness care with “particularly pleasant textures, eco-friendly protection to safeguard the skin from external stresses, and make-up formulations that allow people to express their own personality in a fun and colourful way”.
The individual ingredients have been carefully selected and are largely characterized by a high natural origin index and biodegradability, added the German giant.
Valérie Pian-Parison, senior operative marketing manager for personal care, said: “Personal care today is no longer just about focusing on outer appearance,” she added.
“Rather, beyond the purely aesthetic aspect, consumers are seeking a care routine that strengthens the health of body and mind, overall well-being and their relationship with people and the environment.
“We support our customers in this demanding task with solutions that look at beauty from all angles.”
