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INTERVIEW: Kayla Villena, Euromonitor International head of beauty & personal care

Ahead of in-cosmetics Asia in Bangkok, editor Tim Probert caught up with Kayla Villena – head of beauty & personal care at market research provider Euromonitor International – for some insight on the latest industry trends in the region

TIM PROBERT (TP): What are the hot skincare trends in Japan?

KAYLA VILLENA (KV): Cica is the new hot ingredient in skin care. Awareness of cica, a Korean-origin plant-derived skin care ingredient that has both anti-inflammatory and soothing properties, has become well known for helping solve the skin problems caused by the continued routine of wearing masks throughout the year. 

Dr. Jart and VT, Korean skin care brands which include cica, are now available at drugstores/ parapharmacies, as well as on major e-commerce platforms. In addition, in 2021, major brands from outside of Korea and Japan, such as Dior, launched creams, sheet masks or lotions containing cica, indicating that these products are rapidly attracting Japanese consumers.

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Upcoming Events

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

76th Annual Scientific Meeting & Showcase

JW Marriott LA Live, Los Angeles, California
12 - 14 December 2022

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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