Ahead of in-cosmetics Asia in Bangkok, editor Tim Probert caught up with Kayla Villena – head of beauty & personal care at market research provider Euromonitor International – for some insight on the latest industry trends in the region
TIM PROBERT (TP): What are the hot skincare trends in Japan?
KAYLA VILLENA (KV): Cica is the new hot ingredient in skin care. Awareness of cica, a Korean-origin plant-derived skin care ingredient that has both anti-inflammatory and soothing properties, has become well known for helping solve the skin problems caused by the continued routine of wearing masks throughout the year.
Dr. Jart and VT, Korean skin care brands which include cica, are now available at drugstores/ parapharmacies, as well as on major e-commerce platforms. In addition, in 2021, major brands from outside of Korea and Japan, such as Dior, launched creams, sheet masks or lotions containing cica, indicating that these products are rapidly attracting Japanese consumers.
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