Ashland explains why cellulose-derived rheology modifiers can improve the sustainability profile of sanitisers while improving the moisturisation and skin feel effects
The COVID-19 pandemic have heightened consumer awareness of hand hygiene, which has resulted in increased use of hand sanitisers. To address a larger market, more brands have launched products, resulting in a saturated market with a multitude of offerings often undistinguished from one another.
So, the question then becomes – how to differentiate your product in a crowded marketplace? The answer lies in improved performance, consumer experience and sustainability
Performance, consumer experience and sustainability
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