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Improving the efficacy and skin feel of hand sanitisers

Ashland explains why cellulose-derived rheology modifiers can improve the sustainability profile of sanitisers while improving the moisturisation and skin feel effects

The COVID-19 pandemic have heightened consumer awareness of hand hygiene, which has resulted in increased use of hand sanitisers. To address a larger market, more brands have launched products, resulting in a saturated market with a multitude of offerings often undistinguished from one another.

 So, the question then becomes – how to differentiate your product in a crowded marketplace? The answer lies in improved performance, consumer experience and sustainability

Performance, consumer experience and sustainability

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Upcoming Events

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

76th Annual Scientific Meeting & Showcase

JW Marriott LA Live, Los Angeles, California
12 - 14 December 2022

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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