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Barentz International acquires US outfit Viachem

Dutch speciality ingredients distributor Barentz International has acquired US counterpart Viachem.

The Viachem team will continue to be led by Mike Efting, Viachem’s president and founder, and its offices will remain in Plano, Texas and Augusta, Georgia.

Barentz said by combining a dedicated market research function and digitally enabled sales and marketing capabilities, Viachem represents a market growth engine for the former and its principal suppliers.

Viachem, it says, has in-house market development function to identify, research, and qualify market opportunities for new and existing product lines, as well as digital marketing capabilities to drive targeted customer development efforts and lead qualification.

In addition, it has a technical sales team that utilizes a systematic sales process to identify new market opportunities and provide customers with a high-touch service model, plus a portfolio of blue-chip product lines that are synergistic with the Barentz portfolio.

“Viachem has developed sales and marketing capabilities that are unique in the industry and we’re thrilled to welcome Mike and his team into the Barentz organization,” said Hidde van der Wal, group CEO of Barentz.

“By combining these capabilities with Barentz’s global scale, technical expertise, and extensive digital infrastructure, we see significant opportunity to expand market share for our customers and principal suppliers,” he added.

See more about Barentz

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Upcoming Events

8th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
29 - 30 November 2022

76th Annual Scientific Meeting & Showcase

JW Marriott LA Live, Los Angeles, California
12 - 14 December 2022

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

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Fira Barcelona Gran Via
28 - 30 March 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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