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Normactive to showcase award-winning active at SCS Formulate

Turkish natural cosmetic active maker Normactive is to showcase its award-winning Chromazone ingredient at the SCS Formulate trade show in the UK next month.

Chromazone is based on an upcycled pomegranate pericarp extract in a liposome-based formulation designed to protect hair against colour bleeding and external aggressors like UV rays.

Normactive says that, with its high affinity to keratin, Chromazone forms a film layer on the hair cuticle and locates itself in the cortex by passing through the cuticle thanks to its submicron particle size.

It is effective both in leave-on and rinse-off formulations, it adds.

Chromazone (INCI: Water, Lecithin, Punica granatum Pericarp Extract) is claimed to offer three times prolonged antioxidant activity compared to Vitamin E with 50% improved hair colour protection compared to commercial benchmark and 25% less colour bleeding compared to control.

Chromazone was shortlisted in two award categories at in-Cosmetic Global 2022 and won a Ringier Technology Innovation Award in the effective ingredients category.

SCS Formulate takes place at the Coventry Building Society Arena on 15-16 November.

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Upcoming Events

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

SEPAWA

Estrel Congress Center, Berlin
16th - 18th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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