Spiking interest in estrogen face cream presents lucrative opportunity - Spate
Growing interest in estrogen face cream offers a potentially lucrative opportunity for personal care, according to market analysts Spate.
Search engine traffic for estrogen face cream has grown by 102.8% in the past year, the New York City-based company said.
Searches for estrogen face cream indicate that consumers are looking to learn more about the benefits of estrogen and its skincare applications, it added.
Related searches include: best, over the counter, for face, for face hair, and what does — indicating that consumers currently do not know much about estrogen and its skincare applications, and they are looking to learn more.
They are also looking for non-prescription versions of this treatment, which reveals an opportunity for beauty brands to deliver lower dose options where possible (similar to non-prescription retinol products).
Estrogen is an essential component of skin function, shown to improve skin elasticity, hydration and thickness.
“The lack of market leaders coupled with the low competitive space indicates a potentially lucrative opportunity for brands to become a market leader in the estrogen face cream market,” said a Spate spokeswoman.
“Brands should also consider leveraging estrogen in other formats such as treatments, serums, lotions and mists,” she added.