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Hydrolysed corn starch for natural hair styling

Dow explains the development and benefits of a new, novel hydrolysed corn starch polymer for leave on hair styling applications

Hair care consumers today are increasingly focused on selecting products that contain natural ingredients without sacrificing performance. In the hair styling segment specifically, social media influencers are encouraging consumers to think about creative approaches to hair styling. 

Today’s younger generations see hair styling as a way to express their individuality. According to search data from Pinterest, interest in natural hair textures has grown significantly in recent years. During the period from October 2019 to September 2021, searches for short natural hairstyles jumped by 185%, high puff styles grew by 165%, natural hair bun styles grew by 160%, and space bun natural hair grew by 100%.1

Although hair styling and natural ingredients are growing trends in the hair care market, bringing these two trends together has received less attention. The development of natural hair styling formulas lags behind other product categories in the hair care market (Figure 2).

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Upcoming Events

PCHi China 2023

The China Import and Export Fair Complex, Guangzhou
15-17 February 2023

SCSS - Conference & Laboratory Workshop

Republic Polytechnic - Woodlands Ave 9, Singapore 738964
Thur 16th & Fri 17th March 2023

in-cosmetics Global 2023 - Barcelona

Fira Barcelona Gran Via
28 - 30 March 2023

NYSCC Suppliers' Day 2023

Javits Center, New York
2 - 3 May 2023

CITE Japan 2023

Pacifico Yokohama, Japan
17 - 19 May 2023

in-cosmetics Korea 2023

Hall C, Coex, Seoul, South Korea
12 - 14 July 2023

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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