Shiseido has completed construction of its 45 billion yen ($348 million) Fukuoka Kurume factory in Kurume City, Japan.
The 97,000 square-metres facility will manufacture medium-priced skin care products from this month.
Products to be made at the four-storey Fukuoka Kurume include Elixir, a Japanese anti-aging brand that is also sold in Asian markets including China.
The factory will increase Shiseido’s production capacity by 140 million units after 2026.
Shiseido will utilise monitoring of multiple quality indicators of product batches in real time and automatically control the parameters of equipment during the process of manufacturing.
“In addition, we have installed the latest robots and linear motor-driven cartoner in some assembly lines of cosmetics filling and finishing, which we have introduced as a first in the cosmetics industry, and will boost productivity by approximately three times (versus our existing facilities),” the company said in a statement.
The company aims to take advantage of the factory’s location in the Kyushu region by prompt shipping of end-products to consumers in Asia from the Port of Hakata in the Fukuoka prefecture.
“We established the Nasu Factory and the Osaka Ibaraki Factory in 2019 and 2020, respectively, and the establishment of the Fukuoka Kurume Factory has completed the positioning of all three new production bases, realizing a stable global production footprint for high-quality products made in Japan,” it said.
