Natural Ectoin: Protecting against air pollution

Air pollution is not only a major threat to global climate, but also to our health. According to the World Health Organization (WHO), 99% of the world’s population breathes air with excessive pollutant concentrations.1

Defined by the WHO as ‘contamination of the indoor or outdoor environment by any chemical, physical or biological agent that modifies the natural characteristics of the atmosphere’, air pollution negatively affects every organ of the body, including the skin,2 so there is a great need for products that provide protection against pollutants. In cosmetic applications, the market for active ingredients reducing skin damage induced by air pollution has been growing continually for the last seven years.3

bitop’s natural Ectoin is a well-known multifunctional active whose anti-pollution and protection efficacy was proven in clinical, placebo-controlled in vivo and ex vivo studies. Furthermore, natural Ectoin has been suggested by independent experts for the use as an anti-pollution active and was also approved for medical treatment and prevention of lung diseases such as pollution-induced chronic obstructive pulmonary disease (COPD) and asthma.4