Nutricosmetic potential of natural astaxanthin

AstaReal explains why natural astaxanthin is a potent antioxidant with many health benefits backed by sound science and well-equipped to meet consumer-led beauty demands

For the last decade, the global skin care market has grown steadily and it is predicted to be worth nearly $190 billion by 2025.1 During the coronavirus pandemic, an increasing number of consumers have prioritised health and wellness. However, the industry is also witnessing a shift in demand, with a growing number of younger people now looking to support their skin health earlier on in life. 

This has led to growth in the usage of skincare supplements, with so-called nutricosmetics set to dominate the market in terms of revenue in the coming years. According to a report by Future Market Insights, the global nutricosmetics segment is expected to grow steadily over the forecast period 2020-2030, with a CAGR of more than 8%.2

Rising interest from younger consumers keen to preserve their youthful looks is a major driver of the category‚Äôs growth. They understand the importance of prevention rather than cure, are aware of what constitutes a healthy diet, and accept that whole-body wellness and the health of the skin microbiome are interconnected. 

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