IFF-Lucas Meyer Cosmetics has developed a new botanical with Botox-like efficacy, not for a sweat-proof look but to help reduce sweating in the first place
Exercise is seen by many as a key component in their pursuit of physical, mental and emotional health. Increasingly, beauty and fitness are now converging. Looking your best during and after a workout session is highly desired by beautyconscious active consumers worldwide.
‘Active beauty’ cosmetics are aimed at helping consumers get the most out of their fitness routines, with products that help them before, during and after exercise.1 These may be as simple as sweat-resistant formulations or as complex as encapsulated actives which are released over time when triggered by sweat, heat or motion.
Some ‘active beauty’ products are designed to protect, help repair, refresh, cool and replenish essential electrolytes. Others are colour cosmetics and facial skincare products designed to keep the face looking fresh and even-toned, no matter how hard the workout, often using illuminating moisturisers and mattifying powders. Brands will continue seeking out niche products that will help consumers look and feel their best during and after their time at the gym.
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