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Summer snowflake bulb: A Botox-like active

IFF-Lucas Meyer Cosmetics has developed a new botanical with Botox-like efficacy, not for a sweat-proof look but to help reduce sweating in the first place

Exercise is seen by many as a key component in their pursuit of physical, mental and emotional health. Increasingly, beauty and fitness are now converging. Looking your best during and after a workout session is highly desired by beautyconscious active consumers worldwide. 

‘Active beauty’ cosmetics are aimed at helping consumers get the most out of their fitness routines, with products that help them before, during and after exercise.1 These may be as simple as sweat-resistant formulations or as complex as encapsulated actives which are released over time when triggered by sweat, heat or motion.

Some ‘active beauty’ products are designed to protect, help repair, refresh, cool and replenish essential electrolytes. Others are colour cosmetics and facial skincare products designed to keep the face looking fresh and even-toned, no matter how hard the workout, often using illuminating moisturisers and mattifying powders. Brands will continue seeking out niche products that will help consumers look and feel their best during and after their time at the gym.

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Upcoming Events

PCHi

Shanghai World Expo Exhibition And Convention Center(SWEECC)
20th-22nd March 2024

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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