Beiersdorf will this summer launch in Germany a moisturiser containing an ingredient obtained from recycled carbon dioxide.
Nivea Men Climate Care moisturiser contains a total of 14% ethanol that has been made from carbon dioxide via a fermentation process.
The carbon dioxide is collected at locations such as industrial chimneys and diverted to a bioreactor.
In addition, the moisturiser is manufactured using electricity from 100% renewable sources, and is free of microplastics, silicones, mineral oils, and PEG/PEG derivatives.
“Our ambition is to offer consumers the highest product quality possible at all times. To make that happen, we combine our deep scientific expertise with the latest technologies such as this type of artificial photosynthesis,” said Dr. Gitta Neufang, Corporate Senior Vice President Global R&D at Beiersdorf.
“I am delighted that our product developers have initiated this innovative men’s skin care concept together with our partners and that they were the first in our industry to bring it to market. It is an impressive step that is bound to be followed by more developments in this direction,” she added.
Nivea Men Climate Care will be on sale in early June.
