IMCD has unveiled six market-ready prototypes in its new NeoTech Beauty collection at the in-cosmetics Global trade show in Paris.
The prototypes have been designed for six market segments by its technical experts with a selection of ingredients based on the three NeoTech Beauty ingredient pillars – Bio-Tech, X-Tech, Smart-Tech.
The six NeoTech Beauty prototypes are as follows:
• Solid Youth Serum for face care
• Solid Regen Balm for body care
• Color Corrector Cream for colour cosmetics
• Hydra SunPearls for sun care
• Healthy Scalp Shampoo for hair care
• Solid Makeup Remover for toiletries
“NeoTech Beauty is an answer to two major global consumer trends that our IMCD team have analysed: sustainability, and technology and science,” said Anne-Sophie Gardes, EMEA technical director at IMCD Beauty & Personal Care.
“With the right selection from our partners’ ingredients, combined with our state-of-the-art formulation expertise, we demonstrate how advanced high-tech science and innovation are essential to support the movement for clean and sustainable beauty,” she added.