IMCD takes wraps off NeoTech Beauty collection

IMCD has unveiled six market-ready prototypes in its new NeoTech Beauty collection at the in-cosmetics Global trade show in Paris.

The prototypes have been designed for six market segments by its technical experts with a selection of ingredients based on the three NeoTech Beauty ingredient pillars – Bio-Tech, X-Tech, Smart-Tech.

The six NeoTech Beauty prototypes are as follows:

• Solid Youth Serum for face care

• Solid Regen Balm for body care

• Color Corrector Cream for colour cosmetics

• Hydra SunPearls for sun care

• Healthy Scalp Shampoo for hair care

• Solid Makeup Remover for toiletries

“NeoTech Beauty is an answer to two major global consumer trends that our IMCD team have analysed: sustainability, and technology and science,” said Anne-Sophie Gardes, EMEA technical director at IMCD Beauty & Personal Care.

“With the right selection from our partners’ ingredients, combined with our state-of-the-art formulation expertise, we demonstrate how advanced high-tech science and innovation are essential to support the movement for clean and sustainable beauty,” she added.

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