Seppic has unveiled Emogreen HP 40, a bio-based and sustainable emollient designed to be an alternative to silicones in hair care products.
The emollient features a new, plant-based ingredient (INCI name (submitted): C15-19 Alkane - Hydrogenated Polyfarnesene) made from sugar.
Seppic combines the new ingredient with its existing Emogreen liquid emollient made from non-GMO vegetable origin such as sunflower oil.
The French firm said Emogreen HP 40, obtained by a patented process, is a textured and slightly viscous emollient that is 100% plant based and biodegradable.
“Emogreen HP 40 imparts film forming properties with a smooth enveloping and supple afterfeel with no tacky effect,” said a Seppic spokeswoman.
“In particular, manufacturers and end-users of hair care products will definitely acknowledge the thermal protection performance of this emollient that offers the same sensory and applicative benefits of silicones (dimethicone/dimethiconol, cyclopentasiloxane/dimethiconol) without their drawbacks (greasy and sticky sensation),” she added.
“Plus, Emogreen HP 40 helps to preserve keratin structure under thermal treatment in order to maintain the hair healthy and protected. Other additional performance such as anti-frizz, volume control and easy combing have been demonstrated thanks to the product’s substantivity on the hair fibre and its ability to smooth out the hair scales.”
Assessment of the thermal protection of Emogreen HP 40 alone and in formulation was performed through the measurement of keratin deterioration by Kmax Innovative System’s Xpolar technology on healthy caucasian hair after 50 passes of heat treatment at 210°C.
Jennifer Fryscher, Seppic emollients product manager added: “Emogreen HP 40 widens the field of possibilities of responsible and sustainable formulation in the hair care industry seeking to meet the challenge of strong efficacy demands and custom-made care.”
