A new peptide composition, rich in phenylalanine and histidine amino acids and with a low average molecular weight, can help reinforce hair’s structural integrity and tensile strength
Healthy, thick hair with beautiful movement and shine is the goal of consumers of all ages. One of the biggest concerns of consumers, regardless of age, is hair thinning. This is mainly characterised by a decrease in hair diameter. Hair thinning and a decrease in hair diameter have negative consequences for a proper manageability and a healthy appearance of hair.1,2,3
NaturePep® Amaranth (INCI: Amaranthus Caudatus Seed Extract, hereafter referred to as Amaranth peptides) was specifically designed to overcome hair thinning concerns and increase hair fibre diameter. Due to its powerful ability to increase hair fibre diameter, Amaranth peptide technology is also proven to enhance hair bounce, movement and shine.
This technology is obtained using a vegetable superfood, Amaranth seed protein, and a proprietary manufacturing process to create low average molecular weight peptides (below 500 Da) which penetrate hair fibre and provide multi-functional hair benefits.
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