Fragrance and sensory on show in Paris

Among Fragrance Zone exhibitors, the world’s largest fragrance-only fragrance house, CPL Aromas, will highlight its approach to fragrance creation, focus on five key areas. These include EcoBoost, a concentrated technology that uses just 10% of the normal fragrance dosage with no compromise in strength or quality.

Essential Oils & Herbs will showcase its organic and conventional essential oils and floral waters, ranging from Roman camomile to lemon balm and juniper berry. Another company rooted in essential oils, Bulgaria’s Galen-N, will highlight ingredients from rose water to fennel oil, horse chestnut, and Bulgarian lavender concrete and absolute.

Iberchem will highlight how its NeoPure fragrance technology fights sweat odours with antibacterial action. This is used in a variety of personal care applications, such as deodorants, shower gels, soaps, shampoos and perfumes, and is said to extend personal freshness, as well as controlling and counteracting odours.

First time exhibitors in the Fragrance Zone are:

• Expressions Parfumées, a French fragrance house
• Fragrance House, a Spanish producer of fine and industrial fragrances
• Rudra International, an Indian supplier of flavours, fragrances and aromas

At the Sensory Bar, meanwhile, products on show “will offer exciting sensory experiences, whether it’s evocative fragrances for haircare, heavenly tastes for lipsticks or transforming textures for moisturisers”, Reed said.

Sense will also feature in the Technical Seminars, with Claudia Guglielmi, marketing project manager at Cosmo International Fragrances looking at how the company has developed a complex of covering and neutralisation molecules, both biobased and biodegradable, and combined with an AI perfume formulation. This technology has already been launched in home fragrances and is now going into personal care.