Today, the emphasis on eyes in the beauty business is greater than ever due to mask wearing brought on by the pandemic. Healthy, fuller eyelashes and brows complement and flatter the eyes, whether the customer wears makeup or not.
Now, more so than ever, our eyes make a first impression.
With the aim of helping eyes stand out and give new life to lashes and brows, Lubrizol Life Science – Beauty (LLS Beauty) launched Resulook™ advanced botanical ingredient. This new product is sustainably sourced from Myrothamnus flabellifolius, an African species also known as the “resurrection plant” for its ability to remain dormant during drought, then revive after a rainfall. The Zulu people believe that this reviving ability can be transmitted to those who use the plant.
Inspired by the traditional uses of the botanical, LLS Beauty created Resulook™ advanced botanical ingredient to bring new life to the appearance of the eyes. This unique benefit is thanks to the use of Phenobio™ subcritical water technology, an eco-friendly alternative to conventional chemical solvents which generates a broader range of phytoactives in higher concentrations.
In vitro testing has shown that Resulook™ advanced botanical ingredient improves hair anchorage and supports hair growth. Clinical testing performed with a serum and a mascara containing 2% ingredient showed a 164% increase in eyelash length compared to a placebo. Other results were a lash lift effect and filling effect for bolder eyebrows.
The resurrection plant is ethically sourced by a company that works with rural farmers trained in sustainable practices. The business contributes to community development throughout Zimbabwe by creating jobs and improving living conditions. The company also works closely with the nonprofit Samara Foundation to give back to rural harvesting communities.
To learn more about Resulook™ advanced botanical ingredient, visit Lubrizol.com/beauty
