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Henkel to merge two into one

In its annual results conference, Henkel announced plans to merge its business units Laundry & Home Care and Beauty Care into one business unit called Henkel Consumer Brands. It will be led by Wolfgang König, currently EVP of Beauty Care.

“With the new business unit, Henkel will build one multi-category platform for growth, combining its consumer brands and businesses under one roof, including many iconic brands such as Persil and Schwarzkopf, also comprising the hair professional business,” the company said.

Henkel Consumer Brands will have around €10 billion/year in sales. The merger is “designed to drive growth and profitability for the consumer business and the company”. Synergy gains are anticipated that will free up resources for targeted investments in strategic priorities like innovation, sustainability and digitalisation.

Integration is now beginning that new unit should be in place by the beginning of 2023 at the latest. Henkel expects to undertake portfolio measures such as divestments or discontinuation of non-core brands and businesses, and acquisitions in categories across the consumer space. The first measures relating to Beauty Care will be implemented this year.

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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