As we look back on a turbulent 2020, it is clear that some industries have suffered more than others. Even in the wider personal care sector, there has been a noticeable difference in commercial performance between product segments. While categories such as hygiene and skin care have flourished, areas such as colour cosmetics have seen a noticeable dip that is likely to be felt for the foreseeable future
It is no secret that the sun care sector is one that has suffered as a result of the global COVID-19 pandemic. Travel restrictions have made sunshine vacations a non-starter for the consumer, and in combination with a largely indoor and increasingly inactive lifestyle, the market for sun creams, tanning products and aftercare has shrunk significantly. Data specialist Fortune Business Insights cites an example of one major personal care brand reporting 30% decline in organic net sales across its sun care range as a result of lower demand.
Unlike the vast majority