Firmenich has formally opened its new customer experience studio in Guangzhou, its first integrated sensorial centre in southern China
Firmenich has formally opened its new customer experience studio in Guangzhou, its first integrated sensorial centre in southern China. During this, the company said, “guests were invited on a sensory voyage of discovery via the studio’s Diffusion Booth, its Ideation Lab, and on-site evaluation and creation facilities”.
Studio Guangzhou is part of a network of manufacturing, innovation, and creation centres in China. It will focus on emerging trends, technologies, and smell and taste experiences, based on Firmenich’s consumer insights. “As a result, customers will be able to co-create tailor-made solutions for the evolving tastes of their consumers, in the form of best-in-class creations and innovations,” Firmenich said.
