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Male grooming products for a new generation

Creating the right experience is so important for any new product, and men’s products are no exception. This article from Dynamic Blending analyses the psychology behind men’s products.

There is no doubt that modern men have grown to appreciate looking–and feeling– good. From 2018 to 2019, male-targeted skin care product sales jumped a full seven percent, according to research group NPD. Personal care for men is one of the hottest emerging categories in the beauty industry, and it is growing by the day.

We tend to think of this trend as something new and novel. In reality, men have been highly conscious of their grooming for millennia. Men were removing facial hair with sharpened clam shells as far back as the stone age. Take one look at the monarchs of the middle-ages and you will see carefully coiffed, washed and waxed features, and even makeup on occasion.

In ancient Egypt, the unbearable heat drove men (and women) to remove all body hair. However, appearance was so important to them that they crafted elaborate wigs and false beards to wear in public. Some of the Pharaohs and other wealthy Egyptians even added gold-dust to their

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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