BASF’s Care Creations has opened an evaluation salon for personal care at its site in Lagos. This is the first of its kind to be launched by a personal care ingredient supplier in Nigeria
Both facilities will be open for research in collaboration with academic institutions on cosmetic science. They will allow in vivo sensory and performance testing of ethnic skin and hair care formulations on volunteers, helping customers to develop finished products for the sub-Saharan African market.
“To develop successful formulations and ingredients for ethnic personal care products, a deep understanding of African consumers’ preferences and pain points, their skin and hair characteristics, as well as how ingredients affect them is indispensable,” said Tosin Dania, regional technical manager for personal care sub-Saharan Africa.