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Natura brand joins Dow initiative in Brazil

The Natura cosmetics brand has been announced as the first commercial collaborator for Dow’s Project Ybá initiative in the Breu Branco area of the Amazon

The Natura cosmetics brand, which is part of Brazil’s Natura & Co., the fourth largest personal care company in the world, has been announced as the first commercial collaborator for Dow’s Project Ybá initiative in the Breu Branco area of the Amazon region. Dow launched this in May, with the Peabiru Institute, a local civil society body, and The Nature Conservancy, a global conservation organisation.

Project Ybá’s stated aim is to develop a local cooperative with guidance from the Peabiru Institute, which will sell the bioactive products from seeds and fruit in Dow’s preserved areas of the Amazon rainforest. This should increase incomes in the community, while also conserving the rainforest. It is expected to be up and running in 2022, supporting up to 150 local families.

Natura will support the development of the local cooperative, structure the processes and technical capabilities needed to provide bioactives to the market and contribute its expertise in the technical evaluation of bioactives. The cooperative will sell seeds to Natura. Andiroba and Ucuuba seeds have already been identified as of interest to it

Natura currently uses 38 bio-ingredients, including oils, butters, essential oils, extracts and derivatives, from the Amazonian rainforest in the formulation of items for skin care, hair care and perfume. It has been active in the area for 20 years and claims to have contributed to the conservation of two million hectares of standing forest.

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Upcoming Events

Cosmetorium

Palau de Congressos, Barcelona, Spain
20 – 21 October

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
10 - 11 November 2021

SCS Formulate

Coventry Building Society Arena
16 – 17 November

Making Cosmetics

MiCo Milano Congressi, Milan
25 - 26 November

in-cosmetics Global 2022 - Paris

1 Pl. de la Porte de Versailles, Paris
5 - 7 April 2022

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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