Consumer awareness of the importance of skin protection goes well beyond the beach. Sunscreens are no longer seasonal and are being used daily in all regions of the world. Formulators of effective sun care protection products must ensure that they are in alignment with current global health and wellness megatrends as well as increasing consumer demand for sustainably-sourced, environmentally friendly ingredients and other additives that yield such benefits as protection from ultraviolet rays, ease of application, smooth skin-feel, instant glow or tanning effects, and moisturising.
Three key sun care product trends have emerged in recent years:
- Focus on health Consumers want sun care products made with naturally derived additives and that address health and wellness requirements such as broad-spectrum sun protection for skin cancer prevention and anti-ageing benefits. We use sunscreens to protect our skin from UVB rays, which affect the epidermis creating
