Elementis guide us through the wide range of benefits of clay-based additives in these key products.
Consumer awareness of the importance of skin protection goes well beyond the beach. Sunscreens are no longer seasonal and are being used daily in all regions of the world. Formulators of effective sun care protection products must ensure that they are in alignment with current global health and wellness megatrends as well as increasing consumer demand for sustainably-sourced, environmentally friendly ingredients and other additives that yield such benefits as protection from ultraviolet rays, ease of application, smooth skin-feel, instant glow or tanning effects, and moisturising.
Three key sun care product trends have emerged in recent years:
Sun care products are available in a variety of forms. Traditional water in oil products can come in the form of sprays, balms, lotions and creams. These generally have good water resistance. Stick products are typically anhydrous and can be very efficient given that most UV filters need to be dissolved in oils, Clear sprays offer the benefit convenient application and quick drying formulas.
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