Introducing a new hair care superhero

Hair products are increasingly needing to offer multifunctionality. To help here, Lubrizol have developed a hair colouring concept which offers styling benefits.

Weather changes, air pollution and hair styling routines can be harsh for the hair. Consumers are looking for more natural hair care products that will restore and rehabilitate their hair without compromising on quality and safety. 

Accordingly, hair care brands are in the race to solve common challenges like taming frizz, restoring shine, preventing breakage and protecting the hair from heated styling tools with emphasis on natural and sustainable products to align with market demands.

Hair care brands always boast the unique oil that is incorporated in them, which should enhance the appearance of the hair and give the user added value and unique benefits. There are a variety of oils with good PR that are commonly used in hair care and hair styling products, but there is one oil with such significant properties and benefits for hair as well as skin and scalp, the use of which is almost mandatory - Jojoba oil.

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