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Ingredients focus: natural and multifunctional styling

Modern hair styling formulations now need to deliver much more than just hold. Here we round up the latest ingredients that offer natural, sustainable and multifunctional benefits to formulators.

Hair styling products were once perhaps the sector least impacted by the surge in natural ingredients, but this has now changed. Consumers in the past accepted that in order to have their hair style fixed in place by gels and mousses, they would need synthetic chemicals to do so. But now, there is a growing desire for styling products to lift their natural and sustainable game.

Also, the demand for multifunctional claims has reached hair styling products. As skin care types of claims have begun moving to hair care, it has been a logical progression for additional claims such as ‘anti-pollution’ to start being listed alongside the more traditional ones.

Following is a selection of some of the latest natural and multifunctional hair styling products from leading global suppliers

Natural and sustainable styling ingredients

As consumers continue to demand natural ingredients in their beauty products, hair styling form

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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