CPL Aromas has appointed Rawya Catto as Deputy General Manager for its Middle East organisation, working from the company’s office and factory site in Dubai.
Rawya has significant experience in fragrances. After having studied at ISIPCA in Versailles and a brief stint in LVMH working for Christian Dior, she joined Givaudan, where she worked for almost 10 years and ended up leading a team in the Consumer Goods category for the whole of Middle East and North Africa, as a Creative Fragrance Manager. Most recently she started and led her own fragrance consultancy called Scent Creatives, based in Dubai.
Rawya Catto said: "I see fantastic brand values and ethics at CPL Aromas. After 15 years in corporate perfumery, I find that CPL Aromas presents a tremendous potential; in the industry, CPL Aromas has an irreproachable reputation, and a somewhat unique status of a company that is proudly family owned, and 'fragrance only'."
Chris Pickthall, CEO of CPL Aromas, welcomed Rawya: “We are delighted to welcome Rawya to lead the CPL Aromas’ Middle East organisation. She is a well-known expert in the region and I have no doubt that she will bring her passion for the industry to CPL, to create together with our customers and employees.”
