Sustainable new product innovation rewarded
Clariant Active Ingredients has received the Frost & Sullivan 2020 New Product Innovation Award in the European sustainable anti-ageing active ingredient industry.
Clariant’s recently launched Prenylium, which uses the skin matrisome concept to fight ageing, has been recognised as leading the category in terms of innovation, new product attributes and customer impact.
Frost & Sullivan assessed the new highly-concentrated extract of morus alba root, a centuries-old trusted ingredient in traditional Chinese medicine, against a number of benchmark criteria, including match to customer needs, reliability and quality, positioning, and customer experience. Its industry research findings show consumer expectations are met across these areas, contributing to Clariant’s position.
Clariant received praise from Frost & Sullivan for ensuring that evolving consumer trends and potential opportunities remain the touchstone for its development of highly functional, quality active ingredients that balance economic and performance value with sustainability commitments. Prenylium exemplifies leadership by catering to the growing demand for anti-ageing,natural, and effective sustainable products, helping the company to stand out from its peers.