Temporary colour with built-in styling properties

Lubrizol Life Science – Beauty (LLS Beauty) has introduced Go with the Flow Hair Makeup & Style. The temporary hair colour with built-in style-boosting properties is formulated to achieve an immediate, natural finished look that rinses out.

Go with the Flow Hair Makeup & Style offers instant colour, texture and dimensional effect (as dip dye ombré, colour highlights) in convenient purse-size applicators. Shade options include: Pink, Peach, Grey, Red, Black, Yellow.

“Whether it’s a new trendy colour or texture, consumers are loving the fast, quick change that temporary hair color offers, helping them to try a bolder look at home with an easy to use application that can be easily rinsed out at the end of the day,” said Juliana Mancini Gomiero, Global Hair Care Marketing Manager, LLS Beauty.

“Creating a dimensional coloured effect has never been easier with Lubrizol’s new Go with the Flow Hair Makeup & Style.” At the heart of Go with the Flow Hair Makeup & Style formulations is Lubrizol’s Carbopol Style 2.0 polymer technology. This breakthrough 3-in-1 rheology modifier has inherent boosting properties, provides a stronger hold in styling applications, and exhibits flexible and broad pigment compatibility. Consumers can count on a smooth, glossy appearance and lasting style definition, even in high humidity. Texture options include: Styling gel, Gel cream, Liquid chalk, Mascara, Cream in powder ,Glossy gel.

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