Key workers honoured with fragrance
Nineteen Symrise fine fragrance perfumers from around the globe participated in a project to recognise and thank all the first responders who make lives better during the COVID-19 pandemic. Each perfumer added one ingredient to the fragrance to create the Hero, a unisex Eau de Cologne.
Created with sustainable ingredients, Symrise will donate the Hero cologne to front-line Coronavirus heroes. The fragrance is created to contribute to the well-being of those who wear it.
Nineteen Symrise perfumers from various countries worked closely together to create Hero, each of whom contributed one renewable raw material. Symrise will initially distribute the fragrance in the US, France, China, Singapore, Brazil and Dubai beginning May 19, 2020.
Hero eau de cologne was created for both men and women. It interweaves ingredients from traditional eau de cologne and brings in contemporary notes like Ambrostar, a Symrise captive, musk and vanilla. The result presents an invigorating and supportive fragrance that combines energy and comfort. The top note exudes a composition of Mandarin from Madagascar, bergamot with a boost of peppermint and ginger. The heart contains warm notes of ambrette seeds, orris and rose. The base note gives the fragrance fullness and modernity with guaiac wood, sandalwood, vetiver from Madagascar, cypress and renewable vanillin.
"We believe in the power of scent to touch our senses, our soul and the world," said Ricardo Omori, SVP Global Fine Fragrance. "That's why we've developed a fragrance for all the heroes who, with their tireless and selfless efforts, are helping to fight the coronavirus crisis. HERO is our small token of thanks for the work they do."