Digital stress defence from new active
Givaudan Active Beauty has launched Synchronight, an active cosmetic ingredient made from gardenia fruit extract designed to protect the skin from digital stress. Synchronight is a powerful and dynamic ingredient, playing a significant role in protecting the skin to remain youthful and healthy.
When the skin is exposed to digital stress such as blue light emitted by electronic devices, the ingredient acts as a shield against external aggressions allowing skin melatonin to play its natural role in regulating the sleep-wake cycle. Synchronight, which is activated by the microbiome, stimulates skin rejuvenation and preserves the natural skin melatonin release cycle, resulting in younger skin and better sleep.
Developed at Givaudan's Green Fractionation Centre of Excellence in Avignon, France, this new ingredient has been targeted towards consumers who are searching for new ways to improve their lives with beauty products adapted to their digital lifestyles.
Laurent Bourdeau, head of Active Beauty, said: “Our accomplished scientific team in skin research and microbiomics identified a unique opportunity to bring this ingredient to life. Creating a natural ingredient with the strength to fight the effects of digital stress and improve sleep quality is a turning point for innovation in the beauty space today. We look forward to collaborating with our customers to create new meaningful beauty products that bring moments of delight throughout the day and night.”
Synchronight will be launched in the form of a night cream called “My Blue Guard High Performance” also featuring DreamScentz, a fragrance technology aimed to enhance the sleep experience.