Fragrance gives products an extra dimension and are a calling card for many brands. A high quality scent is difficult to imitate, as is its longevity.
Fragrances and their fixatives work in harmony to disseminate the scent and make it last for a long time on the skin, reminding the user of their indulgence. Solublilisers are also key parts of the process, ensuring that oils mix into aqueous solutions.
Another important aspect of the industry are development concepts, which help to show formulators what is possible with the latest ingredients from leading suppliers.
In this article we take a look at some of the ingredients and new concepts available to formulators seeking to make a real impression with fragrances in their products.
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