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A year of innovation in hair styling products

More hair styling New Product Development has the potential to tap into natural, ethical and clean beauty trends.

 Indeed, these claims are among the least active in Europe’s hair styling sub-category compared to other hair subcategories. As this article illustrates, promoting minimal and hero natural ingredients (with Australian botanicals and black seed of note this past year) can help brands stand out. 

Take on hair caring attributes

Products that promote added benefits beyond styling – such as scalp care, colour protection, hair loss prevention – can add value and address slowing sales seen in most European markets. Using skin care terminology in marketing (e.g. “serum”) can also help evoke a more caring image and encourage purchase. 

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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