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Eye on China: how the beauty market is developing

Within the beauty industry, East is meeting West with the Asiafication of the cosmetics industry in the US and Europe, with K-beauty and J-beauty brands becoming more and more popular in western countries but what about C-beauty?

 Due to the diversity in consumer groups across a large geographical area and a variety of different income celling’s in China, has led to the emergence of Cbeauty. Unlike K-beauty and J-beauty which is led by global players such as Shiseido, KAO, Amorepacific and LG, and an extremely hard and expensive market to operate in, Cbeauty, on the other hand, offers space, opportunity, and riches for, multinational, local and overseas brands. C-beauty operates on multiple platforms such as E-commerce such as Alibaba, M-Commerce such as WeChat as well as traditional brick and mortar shops such as “New Century Global Center, Chengdu” which is the biggest mall (and biggest building) in the world.2 

In China, the skin care market alone is expected to be worth CNY250 Billion (AUD$50 Billion) by 2022.  So, with such diversity and a large growing market, China offers an opportunity for Australian brands to explore. In this paper, we will explore what Chinese consumers are looking for, how to export without the gruelling regulatory process, what social media is best for China as well as some of the latest trends in the beauty industry and how to exploit these opportunities. 1, 6 

What are the Chinese consumers’ priorities

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Upcoming Events

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

in-cosmetics Asia 2022

BITEC Bangkok, Thailand
1 - 3 November 2022

Access the latest issue of Personal Care Global on your mobile device together with an archive of back issues.

Download the FREE Personal Care Global app from your device's App store

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