With skin care trends coming and going at a faster pace than ever, it can be hard to keep up with The Next Big Thing.
While staying ahead of the curve is paramount for today’s beauty brands to stand out in a crowded sector, it can be difficult to determine which novelties are destined to be short-lived social media hypes, and which ones are here to stay. Looking at Mintel Global New Products Database (GNPD), we highlight three skin care ingredients that we are confident will grow in popularity in 2019 and beyond.
Bakuchiol
This is a plant based, natural retinol analogue without the negative side effects of retinol. Part of the vitamin A family, retinol is a common ingredient in antiageing and anti-acne products. While its benefits are praised by many, it can also irritate the skin, thin it and cause pigmentation, and normally requires an SPF to be worn. Like retinol, bakuchiol boosts collagen and elastin production, but it is photo-stable and more suitable for sensitive skins. Already used by some brands, we are confident that bakuchiol will start trending this year and we will see it in more mainstream skin care launches.
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