A successful personal care product needs a wide range of qualities to be finely tuned in order to have an impact in a highly competitive marketplace. One of the most important of these qualities is the texture of the product.
Whether you are looking for a light and fresh texture or a heavier, more luxuriant feel, getting the texture of the product to work in harmony with the fragrance and the overall marketing message is essential for a coherent and potentially-successful proposition.
Ingredient suppliers have an enormous number of ingredients that can transform the texture of formulations, to deliver velvet, silk-smooth, cool, dry sensations. Following is a selection of just some of the ingredients on the market to achieve these qualities.
Texture enhancing ingredients
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