Today’s hair care industry is a highly competitive and segmented market place wherein formulators need to respond to a range of hair types, cultures, regions and ethnicities. A savvy youth market, emerging economies and an expanding group of sophisticated consumers need to be accommodated.
To meet these requirements, the industry must continuously develop creative solutions. Specialty silicones are able to create hair care products that help to strengthen and protect hair from environmental stress, colour fade, heat associated damage and grooming effects. Elsewhere they are able to add volume, control hair frizziness and help repair split ends. Silicone plays a key role, whether in conditioners, shampoo, colourant or styling products.
Individualism in hair care
The concept of customised hair care products is gaining popularity as customers intend to portray their individuality and handle specific grooming challenges based on hair type and its desired style and condition.
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