Consumers want smooth, even-toned skin that expresses youth and beauty, despite their age. However, as skin ages, it can become blotchy or develop uneven, dark spots, upsetting its natural uniformity and radiance. As a result, truly effective skin lightening (also referred to as whitening) formulations continue to be in high demand. As noted by Mintel:
“The whitening claim is becoming an increasingly important aspect of South East Asia’s beauty launches. The individual markets may appear small when set next to China’s vast US$ 2.4 billion whitening market, but the Indian market for example grew 11% to US$ 380 million in 2012 and the Indonesian market grew even more impressively, putting on 27% for a total of US$ 96 million. Skin care unsurprisingly represents three quarters of new whitening launches, with face/neck care unsurprisingly accounting for the lion’s share. Other categories to watch are soap & shower products and sun care products, whose share and launch numbers are growing steadily. However, today’s consumers are now looking for a more emotional but realistic approach to whitening. The focus is shifting away from a quest for the whitest possible skin to having a pale complexion as an indication that the complexion is perfectly healthy, radiant and hydrated. The words radiant, transparent, translucent and glow are therefore cropping up more and more in on-pack communications.”1
Given the growth of this market and the expectations of consumers, specialty silicone materials hold promise in the development of highly effective skin lightening products.
Silicones can provide solutions
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