South Korea focus at Bangkok show

Visitors to the one-day event hailed from both leading manufacturers and smaller local companies including names such as Amore Pacific, Doori Cosmetics, Kolmar and Mary Kay, ready to learn more about the present state of the cosmetics and toiletries industry and the growth opportunities it affords. The ‘Insights Into Sustainable Growth’ conference, in association with IBITA, brought together suppliers and delegates as they debated and discussed the hottest trends coming out of South Korea and the rest of Asia. South Korea, selected as the country focus for this year’s in-cosmetics Asia, is exerting its influence across the region and beyond. The country is well known for its rapid growth with its cosmetics and toiletries industry growing 9.1 per cent in 2012, as well as its flair for innovative product design, aesthetic ideals and complex beauty regimes. Joo-taek Youn, chief director, IBITA commented: “The conference provided the perfect platform for global ingredients suppliers to communicate global and Asian trends to our Korean delegates and explore the industry’s outlook. This was a great success and we look forward to collaborating further with in-cosmetics Asia in the years to come.” At the conference attendees were armed with new market data and information on ingredient innovation during six seminars. Euromonitor International presented its latest research on worldwide beauty and personal care markets including a focus on what the future holds for developments across Asia. Kline & Company also took a close look at the global ingredients market with regional analysis to explore how mature markets stand against the fast-growing Chinese market. This session highlighted new trends and drivers, as well as some of the constraints brand owners and manufacturers must take into account when developing new products. Attendees also heard from ingredient suppliers who presented their latest product offerings to give manufacturers food for thought about possible routes for innovation. Dr Paul K R Yoon from Gattefossé (France) took a look at the surprising cosmetic benefits of plant wax butters; Andy Lee at Solvay (Singapore) showcased the company’s new conditioning polymer that answers the challenges of modern day shampoo formulation; Jerry Gew at Sasol Chemicals Pacific (Singapore) presented the science behind its newly patented fully synthetic petroleum wax; and Kim Young Heui at Bioland Centre (South Korea) examined the causes of intrinsic and extrinsic skin ageing and the approaches to protect against ageing. Ivan Rahal, marketing manager, incosmetics Asia said: “The event was a miniature in-cosmetics Asia. We have received excellent feedback from the conference delegates who have been invited to attend the main event in Bangkok where they will have the opportunity to meet 35 times more exhibitors and enjoy 10 times more seminars!” In between seminars, visitors could also meet with suppliers including AMA Laboratories (USA), Bioland (Singapore), Bloomage Freda Biopharm (China), Campo Research (Singapore), Gattefossé (France), Reka (Malaysia), Sinobest (China) and Solvay (Singapore) at table-top stands.

Free-to-attend seminars

The growth of the Asia Pacific cosmetics and toiletries market shows no signs of abating and, as a consequence, companies in the region are spurring new trends and innovation both locally and around the world. At in-cosmetics Asia 2013 a comprehensive programme of free-to-attend seminars has been put together to uncover the latest developments in personal care, as well as help manufacturers and brand owners identify new opportunities for innovative product design. The Marketing Trends Presentations drill down to the core of hot industry topics such as men’s cosmetics, digital marketing, cosmeceuticals, hair care and anti-ageing, and include a special focus on Korea – the show’s country focus for 2013. Beauty buyers are not one homogeneous group and products need to match the needs and desires of consumers of all ages and personality types. Demonstrating the power of segmentation, Vivienne Rudd at Mintel Beauty and Personal Care examines two groups at opposite ends of the age spectrum: teens/tweens and seniors. The presentation will take a look at how younger consumers are increasingly becoming a focus for brands. Beauty’s share of CPG launches for 5-17 year olds has been rising from 24.2 per cent in 2010 to 28.1 per cent in 2012, with a majority of products focusing on skin care for pre-adult skin and colour cosmetics. Conversely, the session shows that the manufacturers may be missing a trick in the ageing market with proportionate product launches declining despite an ageing population. Daniel Bone at Datamonitor will offer an in-depth look at the future direction of anti-ageing to give manufacturers an insight into where they can focus product development strategies to maximise success. Attendees will also have the chance to hear exclusive new data about global consumer attitudes to anti-ageing and will present best-in-class case studies. Although a mature market for the cosmetics industry, Japan is drawing inspiration from elsewhere to drive growth among its younger consumers. In particular South Korea’s dynamic market is challenging Japan’s all-in-one beauty routine with its longer beauty application process of upwards of 15 products each day. Florence Bernardin from Information and Inspiration delivers an engaging presentation that unearths the differences and similarities between both markets where trends such as ‘not time’, active ageing and optimism and generosity are exerting their influence on consumer choices. Alongside the Marketing Trends Presentations, more than 25 exhibitor-led Innovation seminars illustrate the industry’s thirst for developing new ingredients that address real consumer concerns. Cell proliferation declines as people age, resulting in rough and dry skin. Mibelle Biochemistry will show how its PhytoCellTec Symphytum restores regeneration vitality by stimulating the proliferation of isolated epidermis stem and enhancing the synthesis of hyaluronic acid as shown in 3D epidermis models. Skin whitening is one of the most important categories in skin care in Asia but there is also increasing talk of transparent skin brightening. Ichimaru Pharcos will show why the prevention of melanin generation is still the most common method for skin whitening, but also introduce new ways to target the corneum and dermis opening up more opportunities for manufacturers. Consumers experiment with hair styling to express individuality and increase selfconfidence. DSM Nutritional Products helps manufacturers tap into the trend for styled hair with its presentation on Tilmar Fix A140, which is a simple to use fixative polymer that provides strong hold and control for long-lasting hair styling Other sessions will be presented by companies including Evonik, Gattefossé, Lonza, Solabia and Unwha Corporation covering topics such as skin firmness, UV protection, colour cosmetics and hair care.