An in-cosmetics held in Paris always provokes an extra sense of anticipation. The cosmetics capital of the world attracts the big names and big numbers, and the scale of the 2013 in-cosmetics held from 16-18 April at the Paris expo Porte de Versailles, proved that in abundance.
The organisers of the event said that the 2013 edition was the best attended in its history with 9,400 unique visitors (60% from outside France) to the French capital for in-cosmetics, a 20% increase on the previous record for visitor numbers, and the content of the show lived up to the magnitude. More than 650 exhibitors were at the show, including over 100 companies who were exhibiting for the first time. Chosen to tie in with 2013’s status as the UN’s International Year of Water Co-operation, the theme of the Paris event was H20. Visitors were invited to follow a trail around the hall that highlighted the new technologies, formulations and product concepts currently employing water innovatively. A ‘Testing and Regulation Zone’ also housed first-time exhibitors specialising in this increasingly important sector of the personal care industry offering advice and support on cosmetics safety, efficacy, claims, quality and regulatory compliance. The new features were rounded off by the ‘Fragrance in Cosmetics Zone’, a dedicated area where exhibitors specialising in the science and art of fragrance were concentrated. Sandrine Perraud, marketing manager at Mane, who were based in the new zone, commented: “The show went really well for us and surpassed our expectations. We have made a lot of new contacts and it has also provided us with the opportunity to discuss our entire product range with existing customers who may not have previously been aware of what we can offer. A really positive experience all round.”
Extensive educational programme proves popular
The 2013 series of Workshops, Innovation Seminars and Marketing Trends sessions covered a wide cross section of topics, all of which were designed to inform and educate attendees on the issues currently impacting the industry. Offering insight from suppliers on the latest ingredients, case studies from international companies and the experience of industry experts, many of these sessions were so popular that it became crucial to arrive early so as to avoid disappointment.
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