New brand identity launched at Paris show

The KCC Corporation announced the launch of KCC Beauty: the new brand and identity for the products and technology currently marketed by KCC Silicones and Basildon Chemicals.

KCC Beauty throughout this year will bring together under one brand an exciting range of raw materials for personal care based on the combined strengths of both organisations. With personal care manufacturing and technical service centres in Korea and the UK, and a new plant in China; KCC Beauty is well positioned to meet the increasing needs of customers for innovative technology and formulation support. 

The show was a resounding success for KCC, with over one thousand brochures taken and hundreds of individual meetings held over the three days on a colourful shell shaped KCC Beauty stand. The excellent series of new products presented under this joint brand also drew much interest; such as the unique skin feel volatile polymer SeraSense SF CPM (Caprylyl Methicone) and the new anti-frizz co-emulsion SeraShine EM 502C (Trimethylsiloxysilicate (and) Silicone Quaternium-17 (and) C11-15 Pareth-5 (and) C11-15 Pareth-9).

The year ahead looks set to be an exciting one for KCC Beauty in the world of cosmetics. 

Upcoming Events

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

PCHi - Shenzhen 2021

Shenzhen Exhibition & Convention Center
24 - 26 March 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
4 -5 May 2021

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2020

Upcoming Events

The Society of Cosmetic Scientists, Singapore - 11th SCSS Suppliers Day, August 2021

Marriott Singapore, Tang Plaza Hotel. 320 Orchard Road
Thursday 26th & Friday 27th August 2021

PCHi - Shenzhen 2021

Shenzhen Exhibition & Convention Center
24 - 26 March 2021

NYSCC Suppliers’ Day 2021

Jacob K. Javits Convention Center, New York
4 -5 May 2021

Cosmetic Ingredients & Technology Exhibition Japan (CITE JAPAN)

Pacifico Yokohama Exhibition Hall / North / Annex Hall
19 May – 21 May 2021

in-cosmetics Asia 2021

BITEC Bangkok, Thailand
2 - 4 November 2020