New brand identity launched at Paris show
The KCC Corporation announced the launch of KCC Beauty: the new brand and identity for the products and technology currently marketed by KCC Silicones and Basildon Chemicals.
KCC Beauty throughout this year will bring together under one brand an exciting range of raw materials for personal care based on the combined strengths of both organisations. With personal care manufacturing and technical service centres in Korea and the UK, and a new plant in China; KCC Beauty is well positioned to meet the increasing needs of customers for innovative technology and formulation support.
The show was a resounding success for KCC, with over one thousand brochures taken and hundreds of individual meetings held over the three days on a colourful shell shaped KCC Beauty stand. The excellent series of new products presented under this joint brand also drew much interest; such as the unique skin feel volatile polymer SeraSense SF CPM (Caprylyl Methicone) and the new anti-frizz co-emulsion SeraShine EM 502C (Trimethylsiloxysilicate (and) Silicone Quaternium-17 (and) C11-15 Pareth-5 (and) C11-15 Pareth-9).
The year ahead looks set to be an exciting one for KCC Beauty in the world of cosmetics.