New brand identity launched

The KCC Corporation announced the launch of KCC Beauty: the new brand and identity for the products and technology currently marketed by KCC Silicones and Basildon Chemicals.

KCC Beauty brings together under one brand an exciting range of raw materials for Personal Care based on the combined strengths of both organisations. With personal care manufacturing and technical service centres in Korea and the UK, and a new plant in China; KCC Beauty is well positioned to meet the increasing needs of customers for innovative technology and formulation support. 

As the ribbon is cut for the grand unveiling, the company presents an excellent series of new products under this joint brand; such as the unique skin feel volatile polymer SeraSense SF CPM (Caprylyl Methicone) and the fantastic new anti-frizz co-emulsion SeraShine EM 502C (Trimethylsiloxysilicate (and) Silicone Quaternium-17 (and) C11-15 Pareth-5 (and) C11-15 Pareth-9).

The team will be ready to help at in-cosmetics stand Q121