Increasing demands from consumers requiring enhanced sensorial feel from their products have proven challenging for sun care formulators. Advances in silane coating technology for inorganic filters has led to the development of a new titanium dioxide (TiO2) dispersion with a novel skin feel.
Sensorial terms can be ambiguous and so expert panels are crucial in quantifying these claims. Using an independent sensory panel, the advantages of this new coating technology have been proven to enable the formulation of light and luxurious UV protection products that provide true transparency on the skin.
In an increasingly busy multimedia climate, senses are truly buzzing as more and more distractions cause us to become increasingly aware of our surroundings. It is predicted that by the year 2016 a total of 10 billion smart phones and tablets will populate the Earth1 of which 97% will feature touch screen technology.2 Increasing prevalence of touch screen technology is heightening the consumer’s sense of feel. Consumers with this amplified sensory perception are seeking new sensory experiences in all areas of their lives including their personal care products. Evidence of this trend is all around us as many high end luxury brands have recognised this and sense of touch resonates with current fashion and beauty campaigns. Croda have also recognised this demand for new sensory experiences and for the past few years have focused on developing technology that can deliver new sensations.
Appealing to the senses
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