Anti-ageing products have become the most important area of the personal care market in Europe. Anti-ageing is the highest grossing facial skin care segment in the UK, Italy, Spain and France.
Only in Germany are anti-ageing products outsold by moisturisers. In France, Italy, and the UK anti-ageing products alone gross approximately twothirds as much as all other skin care products combined, while in Spain they actually account for more than all other skin care products combined. Sales of anti-ageing skin care products in the US are estimated to reach $2.5 billion in 2012 (+8% from 2011). Through to 2016, sales are projected to increase an additional 51%, when they will reach $3.7 bn. Excluding anti-ageing products, facial skin care sales are projected to fall 8% between 2012 and 2016. In 2014, the anti-ageing segment will surpass non-anti-ageing sales.
What does the ‘anti-ageing’ concept encompass?
It is worth remembering that the antiageing concept will cover many different aspects of the skin care, alongside the appearance of wrinkles and will also feature in hair care regimes as well. A Mintel study found that US consumers report a wide range of ageing concerns across multiple BPC categories:
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