Bangkok show to tackle latest trends

The show’s comprehensive schedule of Marketing Trends Presentations will uncover the latest developments within the personal care sector, with presentations taking place on 6-8 November 2012. Asia is set to be the dominant marketplace by 2015, with beauty companies not only investing in developing Asian nations – but also finding culture and inspiration to bring back to the West. In addition to this, Asian companies are set to take further control of their own markets, while starting to exert influence over Western markets and brands too, according to Vivienne Rudd, Mintel’s Head of Beauty & Personal Care Insights. Her presentation, ‘Anti-ageing, whitening, BB creams: beauty trends and innovation move across the world’ will review the hottest consumer trends, product innovations and market developments to travel the world. The constantly evolving and diversifying personal care ingredients market demands that industry players stay in tune with market developments. Nikola Matic from Kline will provide an informative overview in his presentation, ‘Global personal care ingredient trends’, addressing market drivers, along with the future outlook, and regulatory issues set to affect the market – highlighting areas where the most promising opportunities are. In addition to global ingredient and product themes, time will also be spent analysing trends within specific countries. Daniel Bone from Datamonitor will host ‘The USA cosmetics & toiletries market’, during which he will explore how attitudes to beauty guide US consumer preferences and innovation activity, in what remains one of the most influential global beauty markets. Krithika Tyagarajan of Frost and Sullivan will discuss the key drivers in the personal care ingredients market during her presentation, ‘The Asia Pacific personal care ingredients market’ – covering market size and growth, as well as key drivers and restraints. The French market will also be addressed in a presentation from Juliette Mélédié of FEBEA, in ‘Focus on the French cosmetic market’. Developments over recent years have seen people become more and more reliant on mobile devices. It is predicted that by 2015 they will be relied upon in almost every aspect of our lives. Mintel’s head of Beauty & Personal Care Insight, Vivienne Rudd, will look at the implications this will have on the beauty industry and how both manufacturers and retailers can capitalise on this trend in her presentation, ‘Access anything, anywhere – mobile technology in the beauty industry’. On the topic of communication, social media has become phenomenally important in marketing activity. In ‘Promoting your brand via social media’, Sathapon Patanakuha of Nobel Consulting will discuss this mass medium and provide insights on social media marketing fundamentals. Other presentations will focus on the retail landscape, branding in Asia, packaging developments, marketing to shoppers, Thai cosmetic trends, salon and spa skin care trends from China to South Korea, translating future trends into innovation, sustainability, beauty advertising as well as skin whitening and anti-ageing marketing strategies. Ivan Rahal, in-cosmetics Asia marketing manager said: “This year’s Marketing Trends programme is the largest and most exciting in the show’s history and will cover areas of immediate interest to the show’s visitors from an Asian but also a global perspective.”

The exhibition

As Asia’s share of the global cosmetics and toiletries market continues to grow, in-cosmetics Asia has announced that a whole host of the industry’s key players will be in attendance at the 2012 show. Reed Exhibitions – the organisers of in-cosmetics Asia – will welcome more than 40 first time exhibitors, many of whom will take their place in the show’s New Exhibitor Zone. Unveiled for the first time at last year’s show, the dedicated New Exhibitor Zone will feature the latest players from within the ingredient supply market, who are set to offer a wide range of new product and supplier options to show visitors. The area also provides the ideal platform for new exhibitors to gain first-hand market knowledge, through meeting potential customers face-to-face. The New Exhibitor Zone will provide an exclusive home to many new companies attending the show, with businesses hailing from Japan, Malaysia, South Korea, Spain, US, Thailand and many other locations. This year’s attendance reflects the continued strength of the Asian personal care ingredients market. The dedicated area enables visitors to readily identify new companies, making it easier for exhibitors to network and build invaluable links with new clients, as well as to explore future relationships. A spokesperson for Laboratorios Argenol, one of the many new companies set to exhibit at this year’s show, said: “We’re looking forward to appearing at in-cosmetics Asia for the first time and taking our place next to many new exhibitors. The show will provide us with the ideal opportunity to meet with some of the leading distributors and manufacturers within the cosmetics market, which will ultimately enable us to drive our business forwards.”